DestinAsian
December 2003 / January 2004
Welcome to the hotel revolution - P.42
Asia's top properties are putting technology to work to make our
stays more comfortable, convenient, and secure than ever before.
And they're only just getting started.
BY NICK EASEN
Back in the early 1950's, advances in technology produced the first
commercial jet, a development that changed the face of travel. Half
a century later, another revolution is causing a stir, but this
time it's a silent one. It is happening in our hotels.
Hotels have long been at the cutting edge of technology. They where
the first to install gas lamps, then the first to replace them with
electric lights. Hotels brought in black-and-white televisions,
then ditched them for color sets. And now, in a bid to woo guests,
hotels are again at the forefront of technological innovation.
In the next few years, as the war to get wired heats up, we can
expect to see a raft of new and exciting features whenever we check
in. Already some luxury chains have installed 42-inch plasma TV
screens and high-speed internet connections, or invested in computerized
minibars and next-generation key cards. And this is only the tip
of the iceberg.
ELECTRIC DREAMS You may not have requested a bedside light that
flickers like a candle, or a phone that muffles out the sound of
running bath water, but you certainly might appreciate these little
extras when you check in. And nowhere has technology been better
adapted to deliver a highly personalized than at the 75-year-old
Peninsula Hotel in Hong Kong. There, a new control room capable
of managing 5.1 billion electronic tasks per second monitors everything
from light fixtures to telephones. Should a malfunction occur, someone
is onto it immediately. Nowadays all the rooms have panels that
show the outdoor weather conditions, and at the flick of a switch
the ambient lighting can be adjusted. Room lamps also alter in brightness
depending on the time of day or setting of the air conditioning.
In the Peninsula's in-house laboratory, chief IT officer Fraser
Hickox - affectionately known as "Q" - develops and tests
new wired concepts that, he hopes, guests will appreciate. "True
'high technology' is transparent in its delivery; it should be present
when required but not demanding, and it should definitely not test
the guest's technical ability," says Hickox. "Much of
our time is spent dumbing down the user interface, yet maintaining
its utility."
From Tokyo to Auckland, from Singapore to Seoul, new hotel technology
entertains and relaxes us - but don't expect a NASA cockpit when
you open the door. The consensus among experts is that the latest
technology should be inconspicuous, but easy to find when you need
it. Engineers are working hard to buy wires in antique chair lags
and hide consoles behind wooden panels, all the while thinking up
novel ways to make our stays a little better. "This is not
about gadgets and gizmos. It's about the services you offer,"
says Nick Price, Mandarin Oriental Group's director of technology.
"I don't think people will ask for technology, but it should
be there when they need it."
Some hotels in the region have installed smart databases that inform
staff about guests' various likes and dislikes. "This enables
us to capture specific information about our frequent guests, such
as their preferred wine, menu choices, and table requirements,"
says Sally de Souza of the Mandarin Oriental in Hong Kong. In Singapore,
both Swissôtel The Stamford and Raffles The Plaza have armed
housekeepers, concierges, and waiters with PDAs, laptops, and tablet
PCs, giving them mobile access to guest data. Staff can also send
text messages (SMS) to alert colleagues as to your whereabouts and
whether you need assistance. Elsewhere in the city-state, properties
including Resort Downtown East and the Sentosa now inform guests
of their room number by SMS two days before checking in.
Smart databases are still the exception, however. "Many hotels
haven't got sophisticated systems and their use of customer data
is also fairly poor, so most of this technology is wasted,"
says John Stonham of asia-hotels.com, a Hong Kong-based hotel
reservations website.
WIRED WONDERS At the Peninsula in Hong Kong, they learned long
ago that what an engineer defines as useful is not necessarily something
a guest will use. "Well before the Internet we enabled our
guests to monitor any stock exchange index in the world. We thought
this would hold great appeal," says Hickox. "But there
was no interest. In hindsight, had we offered the latest football
results, we probably would have scored a winning goal."
Today the hotel goes beyond the regular cable offerings by treating
European visitors to TV broadcasts in their own language, a service that
has proved much more popular. Another success story has been the 24-hour
"Tech Jeeves" at the Ritz-Carlton Kuala Lumpur, where
executives can call on a butler-cum-engineer to help solve printer
problems, adjust modems, or restore crashed software.
If it is infotainment you want, however, there is nowhere better
than the Regent in the same city. Its I-console allows guests to
browse the Net, check bills, order room service, or even play networked
TV games with friends staying in different rooms.
Wired wonders are also helping to provide our daily dose of news.
The Shilla in Seoul has Internet television, allowing you to scan
personalized news pages. The Hilton in Auckland has gone one step
further: it has a PC in the lobby where you can print out A3-size
versions of any of 120 international dailies, at US$5 a pop, using
a credit card. If your timing is right, you might even be reading
the newspaper before it hits the streets in its city of origin.
These days you can find advanced technology in the most unusual
places, such as in the ballroom of the Sheraton in Bangkok, where
a new 16-million-color lighting system allows event coordinators
to illuminate the space in corporate colors, should they be so inclined.
And in Japan, where hotel tech already includes computerized minibars
that automatically update your bill when an item is removed, the
restaurants at Hilton Tokyo and Hilton Otaru have begun sending
e-promotions to diners on the basis of their known preferences;
people pick them up on their cell phones and then book a table.
Technology is also being employed to enhance our time spent outside
the hotel. On the web site of InterContinental Hotels, an interactive
city guide (www.insider.intercontinental.com) features maps that
allow you to make a beeline to select restaurants and attractions
in the vicinity of the group's worldwide properties.
FUTURE SHOCK But is all this technology taking us away from the
golden days of travel? Will staff in smiling suits be replaced by
screens and self-service? In the scramble to cut costs, machines
instead of people might soon be greeting us. "I did stay in
an auto-hotel recently in Berlin," says Stonham. "I arrived,
swiped my credit card, and the key dropped out. No staff, no costs,
and no character, but cheap."
The word among hotel engineers, however, is that the latest technology
will, if anything, enhance rather than diminish our time away from
home. "Very soon I can imagine a business traveler working
on his laptop while watching his kids on the TV as they do their
homework halfway around the world," says Price. "We can
now connect home, work, and travel - hotels can build that bridge."
Perhaps. And yet, with so much information being collected about
us, should we fear an Orwellian Big Brother? Raffles International
soon plans to roll out a "management cockpit" to all its
hotels so that the top staff can access real-time information on
what everyone is up to, from guests to staff, from concierge to
pool attendants. In the future this could provoke a whole new set
of privacy issues. Who owns all this information on our likes and
dislikes, and do hotels have the right to sell it, or to use it
to advertise to us?
Regional travelers can relax, however: aside from the top luxury
chains, new tech has yet to really take off in Asia. "Apart
from high-speed Internet, hotels here are well behind those in the
U.S. and Europe in terms of technological innovation," says
Stonham. Yet its potential is only limited by the imagination of
the hoteliers, the budgets they have, and what guests are willing
to pay for.
SLEEPING SECURE Of course all this new technology means better
security and a safer night's sleep, right? Many hotels across
the region already have electronic cards and keypads for staff and
guests to access lobbies, rooms, and back areas. But now they are
insisting on a more sophisticated approach to security, although
much of the technology remains confidential.
Some properties are installing cameras outside each room so that
guests can see, on any TV in the room or on a door-side monitor, who
is knocking at the door. Biometric identification is also the upsurge.
Japan's Omron Corporation recently launched face-recognition software
targeted at hotels that want to keep tabs on specific individuals,
be they VIPs or known criminals.
In other hotels, security personnel now receive on their PDAs direct
feeds from security cameras, and can verify guests' identities by
checking names against room numbers remotely, while on patrol.
Hotel security is even more advanced outside Asia. At a cutting-edge
hotel in Brighton, England, fingerprints will soon act as
keys to elevators, doors, safes, and minibars. Hilton's room of
the future in El Segundo, California, comes with a biometric safe that
opens with the touch of a thumb. The hotel group even hopes to install
biometric locks that use wireless technology to detail who has been
in your room. Ultimately, this kind of technology will allow guests' unique
biological characteristics - including fingerprints and voice, as
well as iris and face scans - to be used for hotel access and payments.
Still, "No matter how much a hotel can do they can only minimize
security risks - they cannot eliminate them," says Mark Hall
of Air Security International.
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