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 Traveller's Tales: Shopping suggestions in Seoul, South Korea

Get the best advice on shopping in Seoul, South Korea. You may read about shopping malls, souvenir items and best buys in the area. Also, you might want to read our Jeju city guide, and Seoul city guide.


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M Tan 05 March 2004
Stayed at  Lotte World Hotel Seoul - Jamsil - Seoul, South Korea.
This is a ski trip to Yong Pyong, the reason why we chose Lotte World Jamsil is because the bus to Yong Pyong pick up & drop off is at Jamsil and the amusement park is just next door. The department store is priced on the higher side, but the food court at the basement provides varieties of food.

H Schreurs 29 February 2004
Stayed at  Sofitel Ambassador Seoul - Seoul, South Korea.
The hotel in nearby the two main markets in Seoul, which is very convenient. The subway station is only 300 meters and will take you anywhere. If you are interested is a very special souvenir, visit jewelbutton in the arts district (Samcheongdonggit) next to Gyeongbokgung Palace.

M Cheung 28 November 2003
Stayed at  Shilla Seoul, The - Seoul, South Korea.
The quality of goods sold in Itaewon has gotten better over the years - worth a visit if you're shopping for bargain leather jackets.

P Millett 10 November 2003
Stayed at  Hamilton Hotel - Seoul, South Korea.
Try Tondaemong for night shopping of clothing and fake brand goods. The department stores there (Named: Miliogne, API, etc..) are deliberately full of fakes or imitations, and the quality is very good, compared to those sold on the street. "DO" haggle on prices, and "DO" keep your smile. Try the Shilla Hotel for a BIG Duty free complex, or for the nice ambience & mountain view from their lobby coffee lounge.

Itaewon is the best place for fake rolex watches etc... Just walk into any shop that sells watches there, and ask quietly to see their fake watches. They will pull out a suitcase, and show you several examples for sale, including graded copies of the same watch. Level 1 copy, Level 2 copy etc... They have several brands. Louis Vuitton bags etc.. also abound in Itaewon. Buy your ginseng tea and capsules etc. at the supermarket, to avoid getting ripped off on prices.

Avoid entering any bar in Itaewon where girls try to call you in or drag you in. Korean locals told me that these places were just rip off girly bars that charge you 2-5times the price of the same drink had in a normal bar. Seoul's a great city, and much more organized and pretty and less noisy and dirty than Tokyo I thought. Enjoy!

J Anglehart 29 October 2003
Stayed at  Crown Insadong, Hotel - Seoul, South Korea.
Insadong is a wonderful place to visit, make sure that you have enough time to visit the galleries, palaces and numerous beautiful boutiques. I was in transit from Australia to Canada and i bought all my gifts in Insadong: beautiful ceramics, jewelleries, healthy green tea, etc. I needed more time!

M Van steenburg 03 October 2003
Stayed at  Hamilton Hotel - Seoul, South Korea.
I visited and bought suits from Mr. Park at New York Tailors. He speaks very good english and has outstanding fabric with the most reasonable price. He measured, made the suits and they fit perfectly. A very honest and fair merchant who makes outstanding suits (men and women).

J Liu 03 September 2003
Stayed at  Central Tourist Hotel - Seoul, South Korea.
No need for hop on hop off bus - Seoul is compact and walkable. Visit to the Naemdong market is a must.

C Basilides 19 July 2003
Stayed at  Renaissance Seoul Hotel - Seoul, South Korea.
I recommend visit at Namdaemun Shopping Street. The souvenir items are really cheap. Seoul is generally clean. It's easy to go around from place to place as long as you carry a map. You will hardly get lost if you just follow the lines of the subway. The Good Morning Tour is okay. The black limo taxi is more expensive than the gray or white ones. If you can't find an English-speaking Korean to ask for directions, then don't. Koreans who don't understand English won't be able to help you anyway and they usually give the wrong sign language. The map is more reliable. Also take the River cruise at night to see Seoul's 27 bridges wonderfully decorated with multicolored lights. We went into a Korean Restaurdant at back of the hotel where nobody can speak English. We had to point our orders (good thing they have pictures!) and do sign language. It was rather difficult and nobody showed us how to eat the food. It's quite different from our usual food. We figured out anyway on our last day of tour when we went into a restaurant of similar kind and a lady was kind enough to demonstrate to us how to eat their authentic Korean food.

W Lam 19 July 2003
Stayed at  Savoy Hotel - Seoul, South Korea.
Shopping is one of the best reasons to visit Seoul. At the heart of Dongdaemun are Migliore, Doosan Tower etc. and you can find lots of stylish clothes and accessories there. Womenfolk will love it.

T Drown 13 July 2003
Stayed at  Hamilton Hotel - Seoul, South Korea.
Shopping in Itaewon and Hyundai department store was lots of fun and productive. The subway system in Seoul was excellent and very eay to use.


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